The TCM Custom Scheduler

Here you will find a brief overview of one of the most fun, crazy, exhausting, rewarding apps we ever created for Turner Classic Movies.  It was way ahead of its time in the historic period of 2004 and it really worked.  An Action Script site built in conjunction with The Chopping Block in NY that pushed the limits of animation, Flash and XML.  TCM showed over 300 movies a month, and with no phones running apps in those days, it was hard to find and watch specific things you loved on TCM.  The Customer Scheduler allowed you to set dozens of personal preferences around actors, directors, genres, even letterboxing and close captioning, and watch your personal schedule materialize, reading an insane database we stitched together via thousands of tables in the early days of JSON.  It wasn't until the introduction of HTML5 that we finally saw some things come close to The Custom Scheduler in terms of pure animation synchronized effortlessly with consumer data.  So many late nights and weekends and it was a work of art mixed beautifully with some truly ahead of its time innovative engineering.  This precious on-air commercial for TCM.com provides a glimpse.  

Screen Recording 2020-08-04 at 11.59.57

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The TCM Custom Scheduler

Way before online aggregators and the explosion of apps, no one had really built a great movie product (perhaps you could make an argument for the early form of IMDB). 

 

For a year in the early aughts, we really tried to with the TCM Custom Scheduler.

Custom Scheduler Spot

Custom Scheduler Spot

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Special Thanks: Rob Reed