TCM.COM REDESIGN
Pages and sections for the redesign of TCM.com
New designs for an update to the website for Turner Classic Movies, prior to substantial rebranding of the network and its logo in 2021. The core site was overdue for an update, but the launch and growth of several standalone businesses and independent sites presented design and architecture challenges to bring them all under a unifying thematic umbrella that could accommodate additional businesses as the online footprint continued to grow. An approach stakeholders could agree on was to move the web experience to a simplified, accessible, starkly reader-friendly design and give breathing room to new directions for non-web and programming content such as events, TCM's ecommerce business, original productions, and more. Unfortunately, most of the digital staff was cut prior to launch.
