I have created apps that show the 1959 Academy Award winning film Ben-Hur, a 3 hour and 44 minute film meant to be seen on a screen the size of a very wide factory building (with an aspect ratio of 2.76:1)...on your phone.   With that sort of challenge, streaming apps on phones need to be especially compelling and add plenty of context.  The reality is that streaming media today is consumed heavily on mobile devices by many different audiences and in a multitude of different experiences.  Mobile apps are as much as companions as utilities.  With all of the apps I have created, the focus has always been on a great consumer experience beyond just a player, even if the content was sometimes a difficult fit.